Maintaining price fairness to provide warmth Online

Today, progress in science and technology means that food, beverages, and even dietary supplements are sold over the Internet. Ordinarily, however, regardless of whether dietary supplements are sold over the Internet or in high street stores, they tend to be expensive, in what amounts to a totally avoidable exploitative practice. Fortunately, one biotech company in Chiayi’s Minxiong Township has been gaining very positive reviews for trying to change the status quo, and instead, sell its dietary supplements over the Internet at reasonable prices.

“My mom’s health wasn't too good, so I wanted to buy some dietary supplements for her; however, the high cost put them out of my price range. Due to that experience, I know the sense of helplessness many people feel,” said 28-year-old Xie Feng-yu (謝豐裕), who’s now in the dietary supplements industry.

Through cutting out unnecessary distribution costs, we are able to produce high-quality products and sell them at a fair price that customers can afford. Xie Feng-yu’s people-before-profit conviction is challenging the mercenary money-grabbing paradigm and providing access to much-needed warmth for vast numbers of people.

以下為中文對照

科技日新月異，不論是吃的、喝的都在網路上買得到，而位在嘉義縣民雄鄉一家販售保健食品的生技公司，也靠著網路雲端以及平價銷售，在網路上廣受好評。但保健食品不論在網路或是坊間販售，價格往往居高不下，而這不必要的剝削，其實是可以避免的。

28歲就踏入保健行業的謝豐裕：「我媽媽身體的狀況不是很好，我想要買一個保健食品給我媽媽吃，發現真的實在太貴了，我自己都買不起。因為有那段經歷，所以我更了解大家的那種無助感。」

如果把不必要的通路成本節省下來，就可以把品質做到最高，讓售價更公平的同時，又可以讓消費者吃得起。謝豐裕不同於世俗的觀點，秉持著善的信念，讓更多需要的人都能感受到這份溫暖。