Junior “house chiefs” teach seniors to fight telephone fraudsters

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In recent years, an increasing number of seniors have been targeted by fraudsters, and official anti-fraudster advertisements have failed to make a difference. In light of this worrying trend, it was decided to use elderly people's soft spot for kids as a way to get the "hang up the phone" message through. The kids play “junior house chiefs” and use all kinds of anti-fraudster props to teach grandparents the importance of "hanging up the phone" on fraudsters. This popular video advertisement has broken 10,000 views in a week, and many netizens and parents have shared it, successfully promoting the anti-fraud slogan- "Hang up the phone!"

The cute “junior house chiefs” can be heard hollering out loud and seen attacking the phone with various props like robots, swords, and fairies. Filled with all manner of cute and hilarious children’s expressions, the video has made a deep impression on senior citizens, 90% of whom successfully passed the "hang up the phone" test. Moreover, with the video being shared by netizens and parents alike, the public benefit of this video is continuing to snowball.

以下為中文對照

近年老人受詐騙持續攀升,官方宣導手法,老人卻聽不進去!於是找來老人最無法抗拒的小朋友擔任「我家里 里長」,製作宣導反詐騙道具,教阿公阿嬤以「掛電話」對抗詐騙。 超萌宣導影片一週內即獲破萬次觀看,不少網友與家長轉載分享,成功宣導抗詐騙最佳方法:「掛電話」!

「我家里 里長」們製作如機器人、劍、小精靈等道具,有人拿著道具大喊,有人則是用道具攻擊電話,讓阿公阿嬤們印象深刻。充滿各種可愛又爆笑的童言童語,成功讓90%受測老人學會掛電話,更被許多網友與家長轉載分享,宣傳效益持續擴大。

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Junior “house chiefs” teach seniors to fight telephone fraudsters

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